CASE STUDY

Anthony's Abatement Adds 40k to their Monthly Revenue in 5 Months

Client Location: West Hartford, Connecticut

Client Industry: Asbestos, Lead, Mold Abatement

The Challenge:

5 months ago, Anthony's Abatement came to us looking to start taking advantage of online marketing. They had been in business for 10 years and had mainly built their business on referrals, only investing in marketing here and there. They had a basic website, and a Google ads smart campaign which they managed themselves. Business was always slowly growing, but if they wanted to take things to scale quicker, they needed to find ways to get jobs other than relying on referrals.


That’s when they decided to work with Upstream Agency. Find out how we used our comprehensive Digital Dominance Method to help Anthony's Abatmeent get the more desirable, highly profitable jobs, and ultimately scale their business.

Anthony's Abatement is Connecticut's leading abatement and demolition company for over 10 years. Specialized in removing asbestos, lead-based paint, mold, oil tanks and interior/exterior demolition.

VISIT WEBSITE

The Solution:

Website Design

We completely redesigned the website to be SEO friendly, faster, more visually appealing, and have a higher conversion rate.

SEO / Content Development

We added tons of new, helpful content to the website to make them an authority in their local space. This content includes new blogs, service pages, town pages and more.

Pay Per Click

We created new Google Ads campaigns, dedicated landing pages, and conversion tracking to generate new leads on demand within 20 miles of their main office.

The Results

All Stats from 07-16-2023 to 12-26-23

Roughly a 5 month span

01. Rankings

Rankings Distribution
Visibility Amongst Tracked Keywords
Keyword Position Movements

02. WEBSITE TRAFFIC

03. Google ads

Google Ads Performance Summary: We started managing Google ads in late October 2023. We we're only targeting asbestos abatement related keywords and only running ads to people within a 20 mile radius of the office location. A conversion counts when someone fills out the form or calls in from the website and the call has to last at least 60 seconds.


It costed this client $21.99 (average) to have someone within 20 miles of their main location to call them looking for their main service.

04. Website forms & calls

Website Contacts Summary: Website contacts are generally increasing month over month despite going into the slow season (winter).

Website Click to Calls
Website Form Submissions
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