Pay Per Click Advertising

for Home Services Businesses

Get immediate results and drive targeted traffic to your website with Pay Per Click (PPC) advertising. At Upstream Agency, we create tailored PPC campaigns that maximize your ROI by focusing on high-intent keywords and delivering leads that convert.

The Fast Track to Lead Generation

Pay Per Click (PPC) advertising is the quickest way to get leads from Google or Bing. By bidding for top positions in search results, your business can immediately appear in front of people in your area actively seeking your services. While some users skip past ads, many with buying intent don't, making PPC a powerful tool for capturing attention and driving inquiries.

50% of people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link. Source

PPC: A Key Component of Your Marketing Strategy

Imagine a potential customer searching for services and seeing your company appear repeatedly—once in a local service ad, again in a traditional ad, then in the map pack, and in organic results. They'll think, "Who is this company? They keep showing up. They must be a good option."



To achieve this kind of visibility, strive to take advantage of all five main pieces of Google real estate:

  • Local Service Ads
  • Traditional Google Ads
  • Google Map Pack
  • Traditional Organic Results
  • Content Organic (“People Also Ask…”)

How Pay Per Click Works

PPC is essentially a bidding war where each keyword has a different cost per click. High-intent keywords tend to be more expensive because they attract more competition. The highest bidder earns the coveted #1 spot. The basic formula is simple: bid on high-intent keywords and direct traffic to a highly optimized landing page.

The Importance of the Landing Page

A highly optimized landing page can significantly reduce your cost to acquire a lead. It should be specifically tailored to the keywords you're bidding on. For example, if you're targeting "water damage restoration," your landing page should highlight that service prominently.

Specific to the keywords in the ad set

Fast loading times

Frequent call-to-action options (call, form, email)

Addresses common objections and concerns

Displays your service area

Tailored copy to your customer persona

Clearly explains why customers should choose your company

Features real, authentic photos instead of stock images

Professional web design with logical placement of elements

Mobile responsive and compliant on all devices

Answers FAQs

Determining Your PPC Budget

Your PPC budget should be competitive enough to ensure your ads don't get buried on the second, third, or fourth page of Google, where real leads rarely venture.


Factors Influencing Your Budget:
  • Geographic area of ad display
  • Competition spending in that area
  • Cost per click (CPC) of targeted keywords


The Google Ads Formula:

For example, if your CPC is $3, and your landing page conversion rate is 10%, with a daily spend of $30:

  • You need 10 clicks to get 1 lead at a 10% conversion rate.
  • At $3 per click, 10 clicks cost $30.
  • Spending $30 typically yields 1 lead, determining your cost per conversion.
  • To generate 30 additional leads per month, you’d spend $900.

Want to know the average cost per click and conversion rate in your industry and local market? Book a complimentary strategy session with our team to understand your numbers.

PPC vs. SEO: Which is Right for You?

PPC Advantages

Immediate lead generation

Target only the jobs you want

Control your lead flow by adjusting your budget

PPC Disadvantages

Leads stop if you stop paying for ads

Complex and very easy to waste money

Potentially lower lead quality than SEO, but still higher than other marketing mediums

PPC is a dynamic and flexible way to boost your lead flow quickly. Let Upstream Agency help you harness the power of PPC with tailored strategies that drive results. Book a Free Strategy Session today, and let's craft a plan to elevate your business through strategic PPC advertising.

For more information about our pay per click services, or to book a free lead flow acceleration session with one of our digital marketing experts, complete the form on our contact page or give us a call at (860) 957-5687.

Book a Strategy Session

For more information about our services, or to get a free marketing game plan, complete the form below or give us a call at (860) 957-5687.

COMMON QUESTIONS

Frequently Asked Questions About Our Pay Per Click Campaigns

  • What is Pay Per Click (PPC) advertising, and how does it work?

    PPC is an online advertising model where you pay each time a user clicks on your ad. It allows you to bid on specific keywords related to your services, ensuring your ads appear at the top of search engine results. PPC provides immediate visibility, driving targeted traffic to your website and helping you generate leads quickly.

  • How does PPC differ from SEO?

    While both PPC and SEO aim to increase your visibility in search engine results, they work differently. PPC delivers immediate results by placing your ads at the top of search results through bidding on keywords, but you pay for each click. SEO, on the other hand, involves optimizing your website to rank organically over time, without paying for individual clicks. PPC is ideal for quick results, while SEO builds long-term online presence.

  • How do I determine the right budget for my PPC campaign?

    Your PPC budget depends on several factors, including the competitiveness of your industry, the geographic area you’re targeting, and the cost-per-click (CPC) of your chosen keywords. A well-planned budget should be competitive enough to ensure your ads are visible but balanced to achieve a good return on investment (ROI). During our strategy sessions, we help you determine the optimal budget based on your specific goals and market conditions.

  • What kind of results can I expect from a PPC campaign?

    PPC campaigns can deliver immediate results, such as increased website traffic, more inquiries, and higher lead generation. However, the success of a PPC campaign depends on factors like keyword selection, ad quality, and landing page optimization. With proper management and continuous optimization, PPC can significantly boost your business’s lead flow and overall online visibility.

  • How do you track and measure the success of a PPC campaign?

    We track the success of PPC campaigns using key metrics such as click-through rates (CTR), cost-per-click (CPC), conversion rates, and overall return on investment (ROI). Additionally, we use tools like Google Analytics and specialized PPC management software to monitor performance and make data-driven adjustments to improve results. Regular reporting ensures you stay informed about the effectiveness of your campaign.

  • Can PPC be used alongside other digital marketing strategies?

    Absolutely! PPC works well in conjunction with other digital marketing strategies like SEO, content marketing, and social media marketing. While PPC provides immediate visibility and quick wins, SEO builds long-term organic traffic. Together, these strategies create a comprehensive marketing approach that maximizes your reach and lead generation.

ABOUT US

What Makes Us the Best Marketing Agency for for Home Services Businesses?

Made in The USA - No Outsourcing

While most agencies outsource, we do everything from the website design, to paid advertising house. Cutting out the middle-man and get the most of your marketing budget.

No Long-Term Contracts

This is marketing, we get our clients substantial ROI's so we aren't worried about them cancelling. Agencies worried about underdelivering put their clients in long-term contracts.

World Class Design. Period.

The work speaks for itself. We are web design experts by trade. We design from scratch using a problem solving approach. We don't just use templates and swap the colors.

Proven Results. Time & Time Again.

We have results to show, #1 rankings, great cost per conversions, testimonials from real clients. View our case studies to see what type of ROI we bring our clients.

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