Lead Dashboard

for Home Services Businesses

Track your leads and tie your marketing efforts directly to revenue with our innovative Lead Dashboard. Upstream Pipeline provides real-time insights into your lead generation performance, helping you understand which campaigns are driving the most value for your business.

Focus on What Really Matters: Your Bottom Line

In the world of digital marketing, it's easy to get distracted by vanity metrics. Imagine this scenario: after a month with a new agency, you're on a performance call, and they proudly report that your impressions are up 90%, traffic has increased by 50%, phone calls have risen by 40%, and your rankings are higher than ever. It all sounds impressive, but there's a catch—you haven't seen any significant new jobs or increased revenue.



This leaves you in a frustrating position. The agency believes they're delivering results, and with all those positive numbers, it seems like they're doing their job. But the truth is, you didn't hire them to boost metrics; you hired them to make more money.


So why do so many agencies fail to connect their efforts to your actual revenue? If they understood that Service A is twice as profitable as Service B, they would likely focus more on optimizing Service A's campaign. This is why we developed Upstream Pipeline—a tool that allows both you and the agency to see all leads generated and track which ones convert into sales, tying marketing efforts directly to dollar amounts.

Most agencies report traffic, rankings, and impressions, but those metrics aren't the reason you signed up with them. You didn't even sign up to get leads, you signed up to get bankable SALES, and that's why we created Upstream Pipeline, a dashboard that ties marketing efforts to ACTUAL REVENUE.

How Upstream Pipeline Works

  1. Lead Capture: Every time someone fills out a form or calls from the website, SEO, or ads, the new lead is automatically added to the dashboard.
  2. Tracking Outcomes: Your team marks whether the new lead resulted in an estimate and assigns a dollar value to the lead.
  3. Closed Deals: If the estimate closes, the salesperson marks the lead as a closed deal, allowing our marketing team to see which campaigns generate the most revenue.

Lead Nurturing for Better Results

Automation plays a key role in nurturing leads effectively:

  • Automated Follow-Ups: Send automatic follow-up texts when you miss a call or receive a form submission.
  • Immediate Response Matters: Studies show that leads are significantly more likely to convert when followed up promptly.

Maximize Your Marketing ROI

Upstream Pipeline ensures that every marketing dollar you spend is tracked and optimized for maximum return. By focusing on revenue rather than vanity metrics, we help you understand what's truly driving your business forward.


Ready to see how Upstream Pipeline can transform your lead management and boost your bottom line? Book a Free Strategy Session today to learn more about how our innovative approach can help your company thrive.

For more information about our lead dashboard, or to book a free lead flow acceleration session with one of our digital marketing experts, complete the form on our contact page or give us a call at (860) 957-5687.

Book a Strategy Session

For more information about our services, or to get a free marketing game plan, complete the form below or give us a call at (860) 957-5687.

COMMON QUESTIONS

Frequently Asked Questions About Our Lead Dashboard

  • What is the Lead Tracking Dashboard, and how does it benefit my business?

    The Lead Tracking Dashboard is a tool that allows you to monitor and manage all the leads generated by your marketing campaigns in one centralized location. It benefits your business by providing real-time insights into which leads are converting into sales, helping you tie your marketing efforts directly to revenue and make more informed decisions.

  • How does the Lead Tracking Dashboard help improve my marketing ROI?

    By tracking every lead and its outcome, the Lead Tracking Dashboard enables you to see which marketing channels and campaigns are generating the most revenue. This transparency allows you to allocate your marketing budget more effectively, focusing on strategies that deliver the best return on investment.

  • Can the Lead Tracking Dashboard integrate with my existing CRM or other tools?

    Yes, the Lead Tracking Dashboard is designed to integrate seamlessly with most CRMs and other tools you may already be using. This integration ensures that your lead data is consolidated, making it easier to track and manage your sales pipeline without disrupting your current workflow.

  • How does the Lead Tracking Dashboard help with lead nurturing?

    The Lead Tracking Dashboard includes features like automated follow-up texts and reminders when a lead goes cold or a call is missed. These tools help ensure that no potential client falls through the cracks, increasing your chances of converting leads into paying customers by maintaining consistent and timely communication.

ABOUT US

What Makes Us the Best Marketing Agency for Home Services Businesses

Made in The USA - No Outsourcing

While most agencies outsource, we do everything from the website design, to paid advertising house. Cutting out the middle-man and get the most of your marketing budget.

No Long-Term Contracts

This is marketing, we get our clients substantial ROI's so we aren't worried about them cancelling. Agencies worried about underdelivering put their clients in long-term contracts.

World Class Design. Period.

The work speaks for itself. We are web design experts by trade. We design from scratch using a problem solving approach. We don't just use templates and swap the colors.

Proven Results. Time & Time Again.

We have results to show, #1 rankings, great cost per conversions, testimonials from real clients. View our case studies to see what type of ROI we bring our clients.

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