HOME SERVICES Marketing | in-house in southington, ct

Digital Marketing Done Right for  Roofing, Siding, Windows Damage Restoration Landscaping & Hardscaping Plumbing & HVAC Home Services
Digital Marketing Done Right for  Property Restoration Roofing Companies Home Services Landscaping & Hardscaping HVAC & Plumbing

Upstream Agency specializes in driving consistent, targeted leads through effective digital marketing strategies tailored for home service companies. Partner with us to grow your business, increase visibility, and capture the customers you need.

OR CALL TO SPEAK WITH A MARKETING EXPERT

Triple Your Companies Leads & Sales

Through Search Engine Marketing

When it comes getting new leads for your home service business, there’s nothing more powerful than search engine marketing.


But you already knew that. You’ve probably invested in SEO or PPC at some point and got mediocre results (despite being promised otherwise).

You’re here because you need help with one (or all) of the following:

Improve your website’s performance in Google’s organic rankings.

Decrease the cost per lead / cost per client from paid search campaigns.

Improve the quality and quantity of your home service businesses inbound leads.

There are five main types of search results on Google, each representing a valuable piece of real estate on the main street that your ideal customers frequent. Do you know where your business is appearing in these various content types? Are you leveraging all these opportunities on the search engine results page? Home service businesses that aren't taking advantage of all these spots on Google will be overshadowed by local competitors who are.

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OUR SERVICES

How We Generate Leads

Are you ready to grow your home service business? With our comprehensive online marketing services, we take over your entire online presence and deliver measurable results - more visitors, more leads, more revenue.

Website Design

When customers find you online, they're likely comparing you to a competitor in another tab. Make sure you win them over with a beautiful, intuitive, and highly optimized website that's designed to convert traffic into customers.

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Search Engine Optimization

Every month hundreds of people in your area search for the services you offer. 70% of all Google searchers go straight to the organic results. Make sure you show up every time with our proven SEO strategies.

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Google Pay Per Click

Show up at the top of Google instantly, and get new leads almost immediately. We create dedicated landing pages for each campaign and constantly optimize our ads to get you the best use of your ad spend.

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Retargeting

Ads

While doing SEO and PPC, the majority of your website visitors are potential customers. Make sure you stay top of mind by showing up in their social media feed for weeks after they visit your website.

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Lead Tracking Dashboard

Track your leads and tie your marketing efforts directly to revenue with our innovative Lead Dashboard. The dashboard provides real-time insights into your lead generation performance, helping you understand which campaigns are driving the most value for your business.

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Automation + Lead Nurturing

Take advantage of all available marketing mediums and become the go-to expert in your area by combining all of our services.

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OUR RESULTS

If You Work With Us, You Will Grow

This is why we do it, theres nothing we love more than helping good businesses grow. Looking for the results? Click on a case study below to view specific instances.

ABOUT US

Why Upstream?

As a busy business owner, we know what you care about - qualified new leads. Not rankings, not traffic, not leads...QUALIFIED leads. Everything we do is focused on optimizing your campaigns to generate new business, not waste your time with tire kickers.

Made in The USA - No Outsourcing

While most agencies outsource, we do everything from the website design, to paid advertising house. Cutting out the middle-man and get the most of your marketing budget.

No Long-Term Contracts

This is marketing, we get our clients substantial ROI's so we aren't worried about them cancelling. Agencies worried about underdelivering put their clients in long-term contracts.

World Class Design. Period.

The work speaks for itself. We are web design experts by trade. We design from scratch using a problem solving approach. We don't just use templates and swap the colors.

Proven Results. Time & Time Again.

We have results to show, #1 rankings, great cost per conversions, testimonials from real clients. View our case studies to see what type of ROI we bring our clients.

Evan went above and beyond for me with SEO optimization and website building. He’s been a crucial part every step of the way for my business. He provides excellent value for his services, and will customize solutions to fit your business needs. I highly recommend his services to anyone who needs website design/SEO optimization. He’s the real deal and extremely talented!

Noah Lauzier

Founder - Home Guarantee Mold Remediation

SUPERCHARGE YOUR RESTORATION BUSINESS

Our Growth Programs

For guaranteed results and to secure a quick ROI our services are sold as marketing programs exclusive to home service companies. We believe every home service company should be utilizing every available marketing medium that provides an ROI. For this reason, the PPC and SEO only plans are designed to be temporary until it makes business sense to add on the missing service.

Advertise

No Minimum Commitment - Cancel Anytime.

Paid marketing only, best for newer companies looking for quick results and who don't want to wait for SEO.

Google Ad Campaign Buildout

Dedicated Landing Page(s)

Conversion Rate Optimization

Conversion Tracking

Monthly Meeting + Reporting

Marketing Automation for Lead Conversion

CRM & Lead Nurturing Dashboard

Phone Call Tracking

Weekly Management and Optimization

Lead Follow Up Automations

Check Availability

Optimize

3 Month Commitment then Cancel Anytime.

Organic marketing only, the best option for established companies looking to invest in marketing for the long term.

Custom Premium Website

Develop content for Services + Cities

Conversion Rate Optimization

Claim & Update Online Directory Listings

GMB Optimization

Monthly Blogging & Link Building

Keyword, Phone Call Tracking ETC.

Review Automation System

Lead Nurturing Dashboard + CRM

Monthly Meeting + Reporting

Lead Follow Up Automations

You OWN the website and content.

Check Availability

Dominate

3 Month Commitment then Cancel Anytime.

Our most popular plan. For those who want instant results and to play the long game with SEO. Dominate the first page of Google using every available medium.

Website + SEO

Custom Premium Website

Develop content for Services + Cities

Conversion Optimization

Claim & Update Online Directory Listings

Review Automation/Reputation Management System

Monthly Blogging & Link Building

Ongoing Citation Development

Keyword, Phone Call Tracking ETC.

Lead Nurturing Dashboard + CRM

PPC

Google Ad Campaign Buildout

Dedicated Landing Pages

Conversion Rate Optimization

Conversion Tracking

Monthly Reporting

Marketing Automation for Lead Conversion

CRM & Lead Nurturing Dashboard

Phone Call Tracking

Weekly Management and Optimization

You OWN the website and content.

Check Availability

FREQUENTLY ASKED QUESTIONS

Have Questions? We Have Answers

  • Do you require long term contracts?

    Unlike most digital marketing agencies, at Upstream Agency, we do not put clients into long term contracts. We believe that our relationship only works if we're delivering a consistant and substaintial ROI. For this reason, we allow clients to cancel service at any time, should our relationship not be profitable for them.

  • How long does it take to start getting results?

    SEO Results:

    We know that SEO takes time, but that doesn't always mean you're waiting months for high rankings, traffic, and leads. Every site will see SEO gains within the first month of the site going live. Businesses with an established brand name, and an aged URL can expect to see the most significant improvements. Newer businesses need time to gain googles trust, and SEO


    Google and Bing Ads Results:

    Google and bing ads get to work as soon as we turn them on, and get better over time. The first week or two of a search ads campaign is a learning phase. During this time, conversions will still come in, but this time is to observe what keywords are the best to bid on. After the learning phase, we optimize the campaign month over month, decreasing the cost per conversion, and getting you the most out of your ad spend.

  • How long does the website design process take?

    Our website design process typically takes 3-4 weeks, from onboarding call to going live. This can depend on the size of the website and the level of customization.


    For clients that don't have a website and want to get started on ads immediately, we can also create a landing page within a week. 

  • Do you work with every type of business?

    After spending 5 years working with every type of business from lawyers to retail stores. We found our groove generating leads for localized, service-based businesses. So that means we don't work with ecommerce websites, retail stores, restuarants etc. Although our services can work for other types of businesses, working with similar businesses over and over allows us to be experts at what we do, and deliver predictable results. 

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